Winning Business Online
The Winning Business Online Program is a series of workshops designed to helps businesses like yours, use the internet to increase sales, reduce costs and simplify running your enterprise. Is your business getting the maximum potential from the Internet?
Each workshop is two hours. See the entry points below to find the workshop best suited to your business.
What is E-Business? (Entry Point 1)
For those businesses not currently online and with limited or no knowledge of E-Business.
This workshop can help businesses target new areas, lower costs and provide 24-hour customer service. This is an easy-to-understand introduction to the World Wide Web including how it works and the hardware and software needed to get connected. It defines the key terms and examines the biggest considerations when signing up to an ISP plan. This workshop will empower you as a business owner.
- Introduction to E-business
- Advantages of E-business
- Brand Building and Customer Service
- Growing Your Business Using the Internet
- Golden Rules to Set Up Your Website
- How the World Wide Web works
- Getting Started and Connecting to the Web
- Working Online
Developing an E-Business (Entry Point 2)
For those businesses that are ready to start developing an E-Business presence on the Web.
This workshop goes through the different types of E-Business plans available as well as the types of websites that can be created. It looks at how to decide whether or not an idea is viable as an online business and how to gain an understanding of the competitive landscape. You will also be given a guide to free online resources and research. Find out how to access the latest trends for any industry sector as well as information on suppliers, potential customers and business partners.
- Understanding the E-business Market
- Building an E-business
- E-business Planning
- Market Research
- Understanding Market Conditions
Designing a Website to Build Customer Loyalty (Entry Point 3)
For those businesses that are now ready to start talking to a web designer and building a web presence.
In this workshop we will look at how to build your website ensuring it is easy to use, provides the best information, is efficient, cost effective and matches the style of your business. It also explains how to identify your target markets and customer trends, collect customer data and understand how to communicate with your clients and use email marketing more effectively to ensure your customers keep coming back for more.
- What Makes a Good Website?
- Levels of Adoption
- Transactions and Security Requirements
- Understanding Your Customers
- Customer Relations
- Managing Your Websites
Promoting Your Business Online and Overseas (Entry Point 4)
For those businesses that already have a web presence.
Understand online advertising methods, including Search Engine Optimisation (SEO), as well as how to market a business to both local and international customers. Learn about E-Commerce and the best way to sell your products and services online
- E-marketing
- Search Engine Optimisation
- Online Promotions
- Web Traffic Analysis
- Web Advertising
- Online & Offline
- Global Markets
- e-Commerce
- Customer Service
- Logistics and Shipping
- Protecting Your Business
E-Business & New Technology (Entry Point 5)
For those businesses with an existing online presence that want to keep up to date.
This workshop aims to assist businesses maximise the use of the Internet in the operation of their business. Learn all the latest tips, tricks and new technologies available to make the most from your E-Business. Save money with Cloud computing and Skype and get the maximum marketing potential for your business with social networking and industry specific website tools. Learn how to reduce costs and streamline everyday business processes.
- Web 2.0
- Social Media
- Viral Marketing
- Embracing Technology
- Communicating
- In the Cloud
- Online Apps
Winning Business Online is an Australian Government funded initiative under the Small Business Online program.
All participants in the Winning Business Online Program will receive this exclusive offer from Netregistry valued at $650.
