Kangan colours flying high

31 August 2010

The Kangan Institute logo was front, centre and full-back on Sunday as the Richmond Tigers saw out season 2010 with a valiant effort against a stronger Port Adelaide side.

In a new marketing initiative designed to increase brand awareness and establish some important links with local communities, Kangan Institute was official game day sponsor at the match, which attracted a crowd of more than 37,000.

Kangan Institute CEO Ray Griffiths said the event was a great step forward in the organisation's rich history.

"For many years now our Institute has partnered with many clubs and organisations working in the Richmond to Craigieburn corridor, creating strong links and looking at the ways we can provide better services for the communities we serve," he said.

"There is a great synergy between the Richmond Football Club and Kangan Institute - we're both about helping people achieve their very best through perseverance, dedication and resilience.

"This initiative is the first of many new ways we hope to build these important links over the coming years."

The game day sponsorship agreement saw the Kangan logo flying high on 3,000 flash cards around Etihad Stadium, a presence on the run-through banner and representation in the AFL game record.

Ray was also charged with the all-important task of flipping the game-day coin - an experience he said he would remember for a long time.

"It was great to walk into the stadium surrounded by that many people really passionate about their sport and their team. That's the passion we're excited about igniting in our students and learners," he said.

"With the 2011 season really just around the corner, I'm sure we'll be looking into other new and innovative ways we can keep the momentum going."

Kangan Institute has five 2011 Richmond memberships to give away before September 17 and enter the draw here.