Market Services and Concepts to Internal Customers
Below is a selection of online readings relevant to the subject Market Services and Concepts to Internal Customers (BSBMGT501A)M.
If you are accessing these readings from a workstation situated on any Kangan Batman Tafe campus, you should be taken directly to the full text of the article. If you are accessing these resources from off-campus, you may be asked for a password. The passwords will have been distributed to you at your session with the Library and Learning Centre, or they are available on request from the LLC.
The readings are organised by online resource (ie all the Infotrac resources are listed first, followed by all the Electric Library resources).
You may wish to explore additional online resources by visiting our Online Resources Page and constructing your own searches.
Topic 1: Internal marketing techniques to promote & sell internal service provision or a particular project or development & prepare & evaluate internal marketing plans.
Infotrac
Get experienced: marketers are increasingly using events to reach consumers. Here's a look at how top brands make the most of face time with their target audience Maggie Rauch. Incentive, Sept 2005 v179 i9 p32(5)
Change agents (Analysis of Meeting services) Alison Hall. Insurance Conference Manager, Sept 1, 2005 v5 i41
Instant results: engaging marketing: when it comes to marketing via email, the net or mobile phone, flexibility is key. Corporations are increasingly tapping in to the latest technologies to connect and interact with customers in ways never before considered possible. It's a competitive advantage available literally at the push of a button. (marketing technology) Simon Young. New Zealand Management, Sept 2005 v52 i8 p62(3)
Damage limitation is vital to a brand under fire. (NATIONAL NEWS) Jonathan Moules. The Financial Times, August 24, 2005 p3
Promote your practice more effectively: by following these six tips on what you should and should not do when marketing your practice, you'll save yourself time and money, and attract new patients. (Practice Management) Peter G. Shaw-McMinn. Review of Optometry, August 15, 2005 v142 i8 p31(5)
Internal alliances yield outside wins. Michael Dunn. Brandweek, August 8, 2005 v46 i29 p19(1)
Marketing 101: effective personal marketing techniques can help you advance in your career. Joe Escobar. Aircraft Maintenance Technology, August 2005 v16 i9 p28(3)
From the inside out: get brand buy-in internally to improve bottom-line results. (internal marketing) Julia Chang. Sales & Marketing Management, August 2005 v157 i8 p14(1)
Sandisk chooses treo smartphones with goodlink for select employees worldwide Business Wire, July 26, 2005
Electric Library
A case study on organisational performance measurement systems for customer intimacy Cuganesan, Suresh. Australian Accounting Review, 03-01-2005
Monaro makes a getaway Bruce Newton. The Age (Melbourne), 09-07-2005
Topic 2: Interpret strategic and operational plans
Infotrac
Visa helps time-pressed americans get back an additional five hours a year. Business Wire, Oct 4, 2005
Attachmate and wrq merger closes; attachmatewrq outlines strategic plans. Business Wire, Oct 3, 2005
PART 4: From strategy to delivery Chris Stevens explains why good project planning is essential for successful execution. (FT REPORT - MASTERING RISK :PART 4) Chris Stevens. The Financial Times, Sept 30, 2005 p2
Electric Library
Melbourne's public transport franchising: lessons for PPPS; Stanley, John; Hensher, David A. Australian Accounting Review, 07-01-2004
The balanced scorecard: slogans, seduction, and state of play; Andon, Paul; Baxter, Jane; Mahama, Habib. Australian Accounting Review, 03-01-2005
Topic 3: Manage research activities
Infotrac
How do you stay abreast of new products and trends? Bicycle Retailer and Industry News, Oct 1, 2005 v14 i16 p82(1)
Market research productivity metrics: mr professionals support up to 10 products. PR Newswire, Sept 8, 2005
Myelin repair foundation Business Wire, Sept 21, 2005
Electric Library
DANTE: New global weather forecasting system showcased at communicating European research event; Uses power of GENT2 network to share data and resources; M2 PressWIRE, 11-15-2005
Market research productivity metrics: mr professionals support up to 10 products; PR Newswire, 09-08-2005
