Advanced Diploma of Marketing
| Course Code: | 068224M |
| Study Area(s): | Business |
| Location(s): | Broadmeadows |
| Course Length: | 2 years |
| Course Fees: | AUD $10,600 per year |
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Admission requirements
You are eligible if:
* you have successfully completed the Australian year 12 or equivalent in your country
* you have achieved a minimum of either:
- IELTS 5.5 academic (no band score less than 5.0) or
- TOFEL paper based 530 (minimum TWE 3.5) or
- TOFEL computer based 197 (minimum TWE 3.5) or
- TOFEL internet based 71 (minimum 17 in all sections).
Intake
February
Books and equipment (AUD)
Approximately $250 per year
Study pathways
On completion of the Advanced Diploma, graduates may continue their study in:
* Bachelor of Business (Marketing), Bachelor of Accounting, Bachelor of Business (Human Resource Management), Bachelor of Economics, Bachelor of Economics, Bachelor of Economics and Bachelor of International Business at La Trobe University.
Career pathways
On completion of the Advanced Diploma, graduates may seek employment as:
- Marketing director
- Marketing strategist
Course structure
The Advanced Diploma consists of 28 units and includes the Certificate IV in Marketing (068226J) and the Diploma of Marketing (068225K).
In a typical week students will attend classes approximately four days per week with approximately 30 percent practical and 70 percent theory classes. Classes will be scheduled between 8am and 6pm, Monday to Friday.
The teaching methods used in the Advanced Diploma include classroom-based teaching, lectures and field trips. The assessment methods include assignments (both groups and individual), classroom presentations, group work and observation.
Units
Address customer needs
Make a presentation
Monitor a safe workplace
Report on financial activity
Promote innovation in a team environment
Create electronic presentations
Manage projects
Profile the market
Analyse consumer behaviour for specific markets
Conduct market research
Undertake marketing activities
Maintain financial records
Produce spreadsheets
Identify and evaluate marketing opportunities
Establish and adjust the marketing mix
Plan market research
Interpret market trends and developments
Implement and monitor marketing activities
Manage the marketing process
Manage market research
Develop organisational marketing objectives
