Certificate IV in Marketing
| Course Code: | 068226J |
| Study Area(s): | Business |
| Location(s): | Broadmeadows |
| Course Length: | 9 months |
| Course Fees: | AUD $10,600 |
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Admission requirements
You are eligible if:
* you have successfully completed the Australian year 12 or equivalent in your country
* you have achieved a minimum of either:
- IELTS 5.5 academic (no band score less than 5.0) or
- TOFEL paper based 530 (minimum TWE 3.5) or
- TOFEL computer based 197 (minimum TWE 3.5) or
- TOFEL internet based 71 (minimum 17 in all sections).
Intake
February
Books and equipment (AUD)
Approximately $200
Study pathways
On completion of the Certificate IV, graduates may continue their study in:
* Diploma of Marketing (068225K) at Kangan Institute.
Career pathways
On completion of the Certificate IV, graduates may seek employment as:
- Market research assistant
- Marketing officer
- Public relation officer.
Course structure
The Certificate IV consists of 13 units. In a typical week students will attend classes approximately four days per week with approximately 40 percent practical and 60 percent theory classes. Classes will be scheduled between 8am and 6pm, Monday to Friday.
The teaching methods used in the Certificate IV include classroom-based teaching, lectures and field trips. The assessment methods include assignments, both group and individual, classroom presentations, group work and observation.
Units
Address customer needs
Make a presentation
Monitor a safe workplace
Report on financial activity
Promote innovation in a team environment
Create electronic presentations
Manage projects
Profile the market
Analyse consumer behaviour for specific markets
Conduct market research
Undertake marketing activities
Maintain financial records
Produce spreadsheets
