Diploma of Marketing
| Course Code: | 068225K |
| Study Area(s): | Business |
| Location(s): | Broadmeadows |
| Course Length: | 1.5 years |
| Course Fees: | AUD $10,800 per year |
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Admission requirements
You are eligible if:
* you have successfully completed the Australian Year 12 or equivalent in your country
* you have achieved a minimum of either:
* IELTS 5.5 academic (no band score less than 5.0);
* TOEFL computer based 197 (minimum TWE 3.5);
* TOEFL internet based 71 (minimum 17 in all sections);
* PTE academic 43 (no score lower than 36); or
* Cambridge English: Advanced (CAE) 47.
Intake
February
Books and equipment (AUD)
Approximately $350 per year
Study pathways
may continue their study in the Advanced Diploma of Management (Marketing) (068221C) at Kangan Institute.
Career pathways
On completion of the diploma, graduates may seek employment as:
* Marketing team leader
* Product manager
* Public relations officer
Course structure
The diploma consists of 32 units and includes the Certificate IV in Marketing (068226J). Students will attend classes four days per week with approximately 40 percent practical and 60 percent theory classes. Classes will be scheduled between 8am and 6pm, Monday to Friday.
The course consists of classroombased teaching, lectures and field trips. Assessments include assignments, both group and individual, classroom presentations, group work and observation.
Major study areas
* Marketing strategy
* Advertising
* Marketing research
* Marketing strategy
* Promotions and marketing
* Distribution and logistics
* Contract law
* Computer applications
* Marketing management
* Computer applications
Units
Address customer needs
Make a presentation
Monitor a safe workplace
Report on financial activity
Promote innovation in a team environment
Create electronic presentations
Manage projects
Profile the market
Analyse consumer behaviour for specific markets
Conduct market research
Undertake marketing activities
Maintain financial records
Produce spreadsheets
Identify and evaluate marketing opportunities
Establish and adjust the marketing mix
Plan market research
Interpret market trends and developments
Implement and monitor marketing activities
