Diploma of Marketing

Admission requirements

You are eligible if:

* you have successfully completed the Australian year 12 or equivalent in your country
* you have achieved a minimum of either:
- IELTS 5.5 academic (no band score less than 5.0) or
- TOFEL paper based 530 (minimum TWE 3.5) or
- TOFEL computer based 197 (minimum TWE 3.5) or
- TOFEL internet based 71 (minimum 17 in all sections).

Intake

February

Books and equipment (AUD)

Approximately $300 per year

Study pathways

On completion of the Diploma, graduates may continue their study in:

* Advanced Diploma of Marketing (068224M) at Kangan Institute

Career pathways

On completion of the Diploma, graduates may seek employment as:

- Marketing team leader
- Product manager
- Public relations officer.

Course structure

The Diploma consists of 18 units and includes the Certificate IV in Marketing (068226J).

In a typical week students will attend classes approximately four days per week with approximately 40 percent practical and 60 percent theory classes. Classes will be scheduled between 8am and 6pm, Monday to Friday.

The teaching methods used in the Diploma include classroom-based teaching, lectures and field trips. The assessment methods include assignments, both group and individual, classroom presentations, group work and observation.

Units

Address customer needs
Make a presentation
Monitor a safe workplace
Report on financial activity
Promote innovation in a team environment
Create electronic presentations
Manage projects
Profile the market
Analyse consumer behaviour for specific markets
Conduct market research
Undertake marketing activities
Maintain financial records
Produce spreadsheets
Identify and evaluate marketing opportunities
Establish and adjust the marketing mix
Plan market research
Interpret market trends and developments
Implement and monitor marketing activities