Certificate IV in Marketing
| Course Code: | BSB41307 |
| Department: | Business Admin |
| Study Area(s): | Marketing and Management Business and Management |
| Location(s): | Broadmeadows |
| Course Length: | Full-time (9 months) |
| Direct Entry: | You can apply for this course directly through Kangan Institute. |
| VTAC: | Year 12 and mature age applicants can apply for this course at the VTAC website during the VTAC period. |
Need more information?
Call us on 13 TAFE (13 8233)
or +613 9279 2222
Email us at enquiries@kangan.edu.au
Or fill in our feedback form
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Course overview
This course is designed for individuals who wish to develop a career in marketing.
Full-time day course:
Offered at the Broadmeadows campus.
This course is offered over 9 months in conjunction with a Certificate IV of Frontline Management (9 months) as part of a full time course. The full course spans 2 years continuing into a Diploma of Marketing in conjunction with a Diploma of Management (9 months) and culminating with an Advanced Diploma in Marketing in conjunction with an Advanced Diploma of Management (6 months).
Although this course is offered as a dual qualification, students have the option of studying one stream or the other or both.
Course modules
| CORE | ||
| Module Code | Module Title | Nominal Hours |
|---|---|---|
| BSBMKG401B | Profile The Market | 50 |
| BSBMKG402B | Analyse Consumer Behaviour For Specific Markets | 60 |
| BSBMKG408B | Conduct Market Research | 60 |
| BSBMKG414A | Undertake Marketing Activities | 50 |
| Total hours: | 220 | |
Course Fees
Are you eligible for Government Subsidised fees? Find out now!
You may be eligible for concession. Find out now!
| Government Subsidised | Fee For Service (Full fee) | |||||
|---|---|---|---|---|---|---|
| Concession | Non concession | RPL | Concession | Non concession | RPL | |
| Tuition fees | $ 188 | $ 990^ | $ 95 | n/a | $ 6,500^ | $ 3,250^ |
| Student Services & Amenities Fees | $ 32 | $ 212^ | n/a | n/a | n/a | n/a |
| Ancillary Fees | $ 26 | $ 26 | n/a | n/a | n/a | n/a |
^ Fees will not be more than stated.
* Approximate fees displayed are based on calendar year calculations. The fees apply to the units enrolled in 2012 only. Any enrolments in subsequent years will be charged at the rates applicable for that year.
* Materials fees may be required.
How to calculate fees? See the examples here.
| Tuition fee | Student Services & Amenities Fees | Ancillary Fees | Total | |
|---|---|---|---|---|
| Example 1: | A student is enrolled in a Skills Building program with 200 nominal hours. | |||
| Government subsidised (Non concession) | $1.75 x 200 = $350.00 | $0.32 x 200 = $64.00 | $26.00 | $440.00 |
| Fee-For-Service (Non concession) | $8.00 x 200 = $1,600.00 | n/a | n/a | $8.00 x 200 = $1,600.00 |
| Fee-For-Service (RPL) | $4.00 x 200 = $800.00 | n/a | n/a | $4.00 x 200 = $800.00 |
| Example 2: | A student is enrolled in a Skills Building program with 900 nominal hours. | |||
| Government subsidised (Non concession) | $1.75 x 900 = $1,575.00 but capped at the maximum of $990.00 | $0.32 x 900 = $288.00 but capped at the maximum of $212.00 | $26.00 | $1,228.00 |
| Fee-For-Service (Non concession) | $8.00 x 900 = $7,200.00 but capped at the maximum of $6500.00 | n/a | n/a | $6500.00 |
| Fee-For-Service (RPL) | $4.00 x 900 = $3,600.00 but capped at the maximum of $3250.00 | n/a | n/a | $3250.00 |
See the detailed fees structure.
What costs and other fees should I expect?
Contact the Customer Service Centre on 13 TAFE (13 8233) or 9279 2222 or enquiries@kangan.edu.au for a fee schedule. There may be extra costs for reference books, protective clothing or specialised materials.
What employment opportunities will I have?
This course may lead to employment in working in promotions, market research and sales.
What skills will I have when I complete this course?
You will gain skills customer needs, profiling the market, conducting research and marketing activities as a qualified marketing practitioner.
What qualifications will I receive?
On successful completion of the course you will be awarded the Certificate IV in Marketing. (If done as part of the Dual Award program you will also receive a certificate for the other Qualification.) As part of the Australian Qualifications Framework this program is nationally recognised.
What opportunities for further studies will I have?
This course will lead to higher level studies at Diploma and Advanced Diploma of Marketing level. Credit transfers may be available into university courses.
Can I apply?
There are no set prerequisites for this course. You may apply if you have satisfactorily completed VCE or an approved equivalent course; or are mature age and have sufficient work experience to successfully undertake the course. (Mature age is anyone over the age of 18 who has been out of full-time education for more than 12 months.)
How do I apply?
This course is offered through VTAC; therefore full time applications for the course must lodge their applications using the VTAC Online Application. Details of the application process can be obtained through the VTAC website or through the VTAC Guide which is available from leading newsagents and libraries in July.
Direct application will be considered once the VTAC places have been offered and there are vacancies in the course. Direct application form which can be obtained from the institute by contacting the Call Centre on 13 TAFE (13 8233) or 9279 2222 or email enquiries@kangan.edu.au.
How will I be selected for this course?
All applicants will need to attend an interview/enrolment session.
How long is the course?
The course spans six to 12 months full-time and can also be undertaken on a part-time basis. Duration also depends on your level of previous experience and knowledge you have in this area.
Where and how can I study?
This course is offered at the Broadmeadows campus in classroom mode on a full- time basis during the day and a part-time basis during the evening.
How will I be assessed?
You will be assessed to show that you have achieved the skills and knowledge required by the course. Assessment may include written, oral or practical assessment methods. You will be advised in advance about the type of assessment and how it will operate. There is the opportunity for reassessment and appeal and you will be provided with this information.
Additional comments
2011 enrolments:
What must you bring to enrolment?
* Proof of Australian citizenship/residency (birth certificate, passport or citizenship documents)
* Proof of age if under the age of 20 as at 1st of January, 2011 (birth certificate, driver licence, passport)
What will I study?
In order to successfully gain the qualification you will complete a minimum of 10 units of competency including 4 specific marketing units.
