Diploma of Marketing
| Course Code: | BSB51207 |
| Department: | Business Admin |
| Study Area(s): | Marketing and Management |
| Location(s): | Broadmeadows |
| Course Length: | Full-time (9 months) |
| Direct Entry: | You can apply for this course directly through Kangan Institute. |
| VTAC: | Year 12 and mature age applicants can apply for this course at the VTAC website during the VTAC period. |
Need more information?
Call us on 13 TAFE (13 8233)
or +613 9279 2222
Email us at enquiries@kangan.edu.au
Or fill in our feedback form
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Course overview
This course is designed for those seeking a career in marketing through developing the skills and knowledge in managing a team involved in conducting marketing campaigns.
Full Time Day Course
This course is offered over 9 months in conjunction with a Diploma of Management as part of a full time course. The full course spans 2 years incorporating underpinning Certificate IV in Frontline Management in conjunction with a Certificate IV of Marketing (9 months) and culminating with an Advanced Diploma in Management in conjunction with an Advanced Diploma of Marketing. (6 months).
Although this course is offered as a dual qualification, students have the option of studying one stream or the other or both.
Course modules
| CORE | ||
| Module Code | Module Title | Nominal Hours |
|---|---|---|
| BSBMKG501B | Identify and Evaluate Marketing Opportunities | 70 |
| BSBMKG502B | Establish and Adjust The Marketing Mix | 60 |
| BSBMKG506B | Plan Market Research | 50 |
| BSBMKG507A | Interpret Market Trends and Developments | 50 |
| BSBMKG514A | Implement and Monitor Marketing Activities | 50 |
| Total hours: | 280 | |
Course Fees
Are you eligible for Government Subsidised fees? Find out now!
You may be eligible for concession. Find out now!
| Government Subsidised | Fee For Service (Full fee) | |||||
|---|---|---|---|---|---|---|
| Concession | Non concession | RPL | Concession | Non concession | RPL | |
| Tuition fees | $ 100# | $ 2396 | $ 95 | n/a | $ 4792 | $ 2396 |
| Student Services & Amenities Fees | $ 32 | $ 212^ | n/a | n/a | n/a | n/a |
| Ancillary Fees | $ 26 | $ 26 | n/a | n/a | n/a | n/a |
# Concession card holders enrolling in a Diploma or Advanced Diploma are under 25 as at 01/01/2012 the concession tuition fee applies.
# If an Indigenous student the relevant concession tuition fee applies.
^ Fees will not be more than stated.
* Approximate fees displayed are based on calendar year calculations. The fees apply to the units enrolled in 2012 only. Any enrolments in subsequent years will be charged at the rates applicable for that year.
* Materials fees may be required.
How to calculate fees? See the examples here.
| Tuition fee | Student Services & Amenities Fees | Ancillary Fees | Total | |
|---|---|---|---|---|
| Example 1: | A student is enrolled in a Skills Deepening program with 200 nominal hours. | |||
| Government subsidised (Non concession) | $1,196.00 | $0.32 x 200 = $64.00 | $26.00 | $1,286.00 |
| Fee-For-Service (Non concession) | $2,392.00 | n/a | n/a | $2,392.00 |
| Fee-For-Service (RPL) | $1,196.00 | n/a | n/a | $1,196.00 |
| Example 2: | A student is enrolled in a Skills Deepening program with 900 nominal hours. | |||
| Government subsidised (Non concession) | Capped at the maximum of $2,500.00 | $0.32 x 900 = $288.00 but capped at the maximum of $212.00 | $26.00 | $2,738.00 |
| Fee-For-Service (Non concession) | $6,500.00 but capped at the maximum of $6500.00 | n/a | n/a | $6500.00 |
| Fee-For-Service (RPL) | $3,250.00 but capped at the maximum of $3250.00 | n/a | n/a | $3250.00 |
See the detailed fees breakdown here.
What costs and other fees should I expect?
Contact us on 13 TAFE (13 8233) or 03 9279 2222 or enquiries@kangan.edu.au for a fee schedule. There may be extra costs for reference books, protective clothing or specialised materials.
What employment opportunities will I have?
This course may lead to employment in a variety of industry contexts such as a marketing manager, marketing team leader, product manager or public relations manager.
What skills will I have when I complete this course?
You will gain skills in identifying marketing opportunities, planning market research and interpreting market trends and developments around which to implement and monitor activities.
What qualifications will I receive?
On successful completion of the course you will be awarded the Diploma of Marketing. As part of the Australian Qualifications Framework this program is nationally recognised.
What opportunities for further studies will I have?
This course will lead to higher level studies at Advanced Diploma level.
Kangan Institute students who graduate with a Diploma of Marketing are able to take advantage of the 'pathways' arrangement with LaTrobe University. Students can receive advanced standing (credit) in the form of both priority entry and course credit points towards a bachelor qualification. Each university study unit carries a credit point value.
As of 03/2010, students who have graduated with the Diploma of Marketing can utilise advanced standing pathways in the following bachelor degrees:
- Bachelor of Accounting [60 credit points]
- Bachelor of Business (majoring in Marketing) [90 credit points]
- Bachelor of Business (all other majors) [75 credit points]
- Bachelor of Business (HRM) [75 credit points]
- Bachelor of Business (Marketing) [90 credit points]
- Bachelor of Economics [60 credit points]
- Bachelor of Finance [60 credit points]
- Bachelor of International Business [90 credit points]
Can I apply?
Prerequisites apply - you must have Certificate IV in Marketing or approved equivalent course or are mature age and have sufficient work experience to successfully undertake the course.
How do I apply?
This course is offered through VTAC; therefore full time applications for the course must lodge their applications using the VTAC Online Application. Details of the application process can be obtained through the VTAC website or through the VTAC Guide which is available from leading newsagents and libraries in July.
Direct application will be considered once the VTAC places have been offered and there are vacancies in the course. Direct application form which can be obtained from the institute by calling us on 13 TAFE (13 8233) or 9279 2222 or email enquiries@kangan.edu.au.
How will I be selected for this course?
All applicants will need to attend enrolment/interview session.
How long is the course?
The course spans 6 months full time.
This is a nine month full-time course and forms part of the Advanced Diploma of Marketing (Full course takes 2 years). Eight units of competency must be successfully completed in order to obtain the Diploma award.
Where and how can I study?
You will study at the Broadmeadows campus in classroom mode during the day.
How will I be assessed?
You will be assessed to show that you have achieved the skills and knowledge required by the course. Assessment may include written, oral or practical assessment methods. You will know in advance about the type of assessment and how it will operate. There is the opportunity for reassessment and appeal and you will be given this information.
Additional comments
2011 enrolments:
Tuesday 18 January at 1pm at Broadmeadows campus Room B101A
Wednesday 19 January at 10am at Broadmeadows campus Room B101A
Monday 24 January at 1pm at Broadmeadows campus Room B101A
Thursday 27 January at 1pm at Broadmeadows campus Room B101A
Part time (evening)
Tuesday 1 February at 4pm at Broadmeadows campus Room B101A
What must you bring to enrolment?
This letter confirming your offer of a place in the course
Proof of Australian citizenship/residency (birth certificate, passport or citizenship documents)
Proof of age if under the age of 20 as at 1st of January, 2011 (birth certificate, driver licence, passport)
