Creativity on show

Date:24-05-2010

Creativity on show

Keen fashionistas wanting to keep up with the season's latest trends can catch it all at MYER Southland store this month, thanks to Kangan Institute's visual merchandising students. Walk past the store's front windows and you'll see with a glance that it's all about monochrome tones, layered looks and accessorising with hats and scarves. Presented as part of the students' Diploma of Visual Merchandising qualification, the creative window treatments will be on display until June 3. Kangan Institute teacher Kate Carroll says the students have worked hard to create such a professional project. "We have seven students working on this particular project and together, they've come up with two window concepts which perfectly represent the MYER brand and brief - both windows look fantastic," she says. "Kangan Institute has been delivering the Diploma of Visual Merchandising in partnership with MYER since early 2009, and this window dressing project will bring our first intake of students to the completion of the course. "It represents a great opportunity for our students to get industry experience and also to build their visual merchandising portfolios for future careers." The students have worked on the project from concept design to completion based on a design brief provided by MYER Windows Design Coordinator and National visual merchandising coordinator. Along with the practical experience, the students also learn about team work, costing and installation. Kate says the response to the student project has been great. "MYER has been extremely impressed with the creativity and professionalism which has gone into these concepts," she says. "Originally, the students were to present two concepts and MYER would select one, but both concepts were so strong, the students were given the go-ahead to develop them both." As the first major in-store window project undertaken in the Diploma of Visual Merchandising, these displays spell great things for the future of the course. Opportunities for students to undertake in-store practical experience and industry placement will continue to form an integral part of this course. Kangan Institute is now accepting enrolments for the next Diploma of Visual Merchandising intake in July and again at the start of 2011.