Visual merchandise students take on Dimmeys

Date:17-06-2011

Visual merchandise students take on Dimmeys

17 June 2011 Leela Egan-Halls Kangan Institute's Centre of Fashion students were given the opportunity to utilise their considerable talents by designing the windows found at the iconic (and heritage listed) Dimmey's store on Swan Street in Richmond. The Diploma of Visual Merchandise students worked to a deadline of June 6, 2011 in accordance with a brief provided by the collaborative efforts of Kangan Institute's Fashion department and management of Dimmeys. Management of Dimmeys was approached by the Fashion department and both agreed to a brief outline that focused on "bulk merchandising". As Dimmeys is not a high fashion store, the focus needed to be on good value and the latest offers. Kangan's fashion students have been known to exercise their formidable visual merchandising talents at MYER Melbourne and MYER Southland, so this was a great opportunity to diversify their knowledge and experience in a real world environment. Christine Zahra The team of students confidently drew upon their knowledge learned at Kangan and designed a plan and outline of the desired outcome of the display. Dimmeys were very supportive of the students and allowed creative freedom throughout the process. Kangan's Fashion department has in recent months been developing a breadth of professional relationships with various businesses in and around Melbourne in order to further strengthen the role Kangan Institute has plays within the industry. Most importantly, these relationships further solidify the prospective employment opportunities for our students. The students involved: Sarah Massie Sarah Massie - Mt Waverly Christine Zahra - Kings Park Ivana Saban - North Melbourne Rebecca Traglia - Essendon Leea Egan - Halls - Maribyrnong Michelle James - Narre Warren Nth Clair Doolan - Riddle Creek Herbert NG - Brunswick