Career Opportunities in the Fashion Industry

Kangan Institute Blog Career Opportunities in the Fashion Industry

Last Updated: 12th Nov 2021

Career Opportunities in the Fashion Industry

If you are in the know about current fashion trends, have an eye for style or the drive and desire to turn your passion into a profitable and rewarding career, then perhaps a career in the fashion industry is the right path for you.

Many aspiring fashionistas are attracted to pursue a career in the fashion industry as it is exciting and extremely fast-paced. The fashion industry is focused on the demand for new designs and is constantly changing as new fashion trends emerge and new designs are created. In fashion, there is always something new for you to create and see. Studying the Diploma of Applied Fashion Design and Merchandising (MST50119) will supply you with the skills you need to succeed.

Fashion designer professionals have intuitive artistic and creative qualities and use their gifts and artistic talents to produce unique design concepts for various fashion applications. The fashion industry is a huge industry with a multitude of jobs available and it is important to find a job that suits your temperament and talents. Most of the aspirants focus their talent to one specialised fashion area like writing, merchandise displays, clothing designs and much more.

Behind all the glitter and glamour of the fashion industry, there are thousands of people working extra hard to make it happen. In order to succeed in the fashion industry, you must take note of the primary needs of your client, the focal point of the design and the design’s appeal to the consumers. Currently, there are a number of fashion careers available. Some of the most popular fashion careers that you should consider are the following:

Fashion Visual Merchandiser - Average Salary: $50,385

If you have dreamed of working in retail stores or fashion chains and are interested in conceptualising and designing store displays, then you are sure to have a bright future working in visual merchandising. Visual merchandisers main duties are to develop, create and implement in-store displays and other store visuals. The displays you create must be aesthetically appealing to entice customers to check out and ultimately purchase the store’s products. The more visually appealing the store, the more consumers they will attract resulting in a more profitable company.

Career Opportunities in the Fashion Industry

Fashion Writer/Journalist - Average Salary: $56,895

Fashion writers produce editorial copy for media outlets such as fashion magazines, newspapers, fashion and design websites and as well as blogs and for television. The majority of fashion writers work within editorial departments of fashion design companies. However, for those who specialise in designer or catwalk reviews, they will usually tend to submit articles on a freelance basis.

Those who are successful within this industry will choose to work alongside professional fashion photographers. Fashion writers search for their own stories and pair them with professional portraits of designers, models, celebrities and anyone else who makes up fashion’s inner circle. After developing these stories, they will then pitch them to chief editors or other fashion media buyers like Vogue or Cosmopolitan. Like all writers and journalists, fashion reporters must form their own thorough research and conduct interviews when preparing their articles. Most writers refer to their own personal experiences that will relate to the reader, to make their stories more fun, interesting and engaging to readers.

Fashion Stylist - Average Salary: $55,000

If you have the passion for creating unique wardrobes and styles and having the creative flair to mix and match outfits, a career as a fashion stylist could be for you. Fashion design courses are available to help you acquire the necessary skills and knowledge to succeed in the fashion industry. Fashion stylists are responsible for making people look good. They also help the photographer’s and the director's vision come to life.

Fashion stylists usually work on photo shoots, commercials, film and television sets, music videos, print advertisements and style models and celebrities. Fashion stylists need to emulate the customer’s personality and style through the clothes, wardrobes or outfits they are wearing. This is a rewarding career, as you are helping to boost the client's self confidence by helping them make a good impression.

Career Opportunities in the Fashion Industry

Fashion Public Relations - Average Salary: $57,077

The role of a public relations representative in this industry is critical because she puts the face of her client companies out in the world. Fashion designers, stores and boutiques must continue to strive to stay relevant by creating the latest fashions for the time and with the help of a public relation specialist. PR is in between a product and a retailer or consumer. PR specialists handle everything from media to investors relations to helping to preserve a company’s reputation and to increase profitability. PR reps are in charge of maintaining a brand’s image and making sure that people are talking about it. Their job is to make a brand seem appealing and keep your brand alive.

Fashion PR specialists help build and maintain relationships with the media, the public, consumers, investors and the employees. It is their job to promote the company or designer and keeping the public alongside everything that happens within the company. Fashion PR reps specialise in all areas of the fashion industry including apparel manufacturing, textiles, mainstream retail, high end retail, design, advertising and events.

Fashion Designer - Average Salary: $62,317

Fashion designers create everything from dresses and shoes to suits and hats. They may create clothing for the masses or for a niche group of fashionistas. Some fashion designers have the techniques to design in all fashion categories, although some prefer to specialise in only one area. Some fashion designers design menswear exclusively, while others may specialise in women’s handbags.

Designers are required to be multi-talented. They sketch, sew, create and mix colours, research upcoming fashion trends, choose fabrics and also utilise computer aided design and also, design entire lines. Many fashion designers include themselves in the entire process and oversee the production, also every fashion designer will attend fashion shows and trade shows. Depending on the size of the company, the fashion designer may manage other professionals such as pattern makers, colorists and seamstresses.